“Cash is crucial in the early stages. There was a gap in our cash cycle that needed to be covered. We were deciding between equity and debt. Pursuing equity took too long and diverted our attention away from the business. We looked into debt, but we were unable to secure it from banks. Then erad's name came up, and we decided to give it a try. It worked faster than we expected. The financing helped us grow sales in a short period of time, we became more convinced of debt since there was a clear cycle of growth and cash flow.”